See Tickets' Fan-to-Fan Ethical Resale Marketplace Celebrates its First Year



See Tickets’ ethical resale platform Fan-to-Fan celebrates its first year this month, having enabled over 15,000 fans to participate in ethical ticketing to date.

Fan-to-Fan only allows tickets to be resold at the price the customer paid or less and was launched by See as a customer-first initiative, which clearly also shows its stance on the secondary market.

See Tickets’ CEO Rob Wilmshurst said:

“Fan-to-Fan is a safe space where customers won’t see any vastly inflated prices or have the worry of purchasing from unscrupulous sources – basically it’s the antithesis of secondary sites.”

In addition to Fan-to-Fan, See continues to proactively block touts from making purchases - something the company has been doing for more than 15 years. This includes cancelling suspicious purchases, blocking transactions from cards associated with known touts and enabling anti-bot technology on seetickets.com

Rob Wilmshurst added:

“I estimate we’ve stopped tens of thousands of tickets from falling into the wrong hands over the years. The way I see it, we haven’t put a load of special measures in place to stamp out touts – doing everything we can to ensure real fans get tickets is part of our day-to-day job and has been for a very long time.”

Only tickets originally bought through See can be sold via Fan-to-Fan meaning the original buyer can be verified by See. It is free for sellers to list tickets with buyers paying only a 5% fee making it the cheapest resale site of its kind.

See is a member of the FanFair Alliance – an organisation which works with consumers and the wider music industry to clamp down on touting.

Adam Webb, campaign manager for FanFair Alliance said:

“The success of Fan-to-Fan should be rightly celebrated. See have done a great job in creating a secure marketplace which allows fans to safely buy from other genuine fans knowing they won’t be ripped off – this is where we want to see the resale market go.”

For more information on See Tickets' Fan-to-Fan, click here.

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Sarah is the Digital Marketing Manager at See Tickets, and a Journalism graduate from the University of Portsmouth. Life-long music lover, cat fanatic, and advocate for the physical format, you'll often find her front and centre at gigs and festivals across the UK and beyond.

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