LIVERPOOL SOUND CITY 2016 – Q&A WITH MARKETING MANAGER LIAM COOK



What strapline would you give to Sound City if you could choose anything you wanted?

Sound City Music Festival featuring The Beatles, Pink Floyd, Jimi Hendrix, The Doors, Joy Division, Nirvana and The Blues Brothers…

How did the Freeze partnership come about and what do you think it will add to the 2016 event?

We wanted to work with Freeze as they have built a stellar reputation in Liverpool and the North West for putting on exciting and innovative events in unique locations, showcasing some of the world’s best DJs.

Their presence will add an incredible party atmosphere to our docklands festival site, taking over a huge 20,000 sq ft warehouse with the likes of 2manydjs, Leftfield, DJ Koze, Âme, Mano Le Tough and loads more

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Aside from the music, there’s a conference element to the event – can you recommend some speakers and talks for us?

We cannot wait to see what influential music-zine Drowned In Sound bring to the Sound City+ conference. They are curating a number of artist-focused panels, covering blogging, the power of data and how artists can create outstanding music in this dynamic environment. We’re also very excited to bring an independent Label Market to Sound City+. This is the first time we have done this and we are delighted to welcome Domino Recording Company, Sire Records, Heavenly Recordings, Bella Union, Modern Sky Entertainment and many more. We have got many more speakers to announce very soon!

This will be the second year that the festival has been hosted on the Liverpool docklands in North Liverpool. How is the event settling into its new home?

Very well. It’s great to be on the Liverpool Waters Bramley-Moore Dock, in an area that is in the process of being developed and it’s a privilege to be a part of that development. It’s an incredibly historic area, with mammoth brick warehouses that once stored tobacco, rum and many other imports that Liverpool received in the height of its industrial era. We can’t wait to inject new life into the area this May!

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How did you go about selecting the acts for this year’s event and who are you recommending as ‘must see’?

The headliners really picked themselves, The Coral closing Sound City 2016 made so much sense to us, an incredible local band returning after a five year hiatus, we can’t wait to see their mind-bending live show. And where to start with Catfish and the Bottlemen. Their rise in the last few years has been incredible and considering they applied to play Sound City 2011 and 2012, it was a real testament to our commitment to showcasing emerging talent to welcome them back as headliners for Sound City 2016. Working with Freeze to select acts was great fun too, they have an incredible understanding of electronic music and have brought a large number of Resident Advisor’s Top 100 DJs to Liverpool for Sound City 2016.

Our ‘Must See’ picks include the enigmatic and boundary-pushing trio Young Fathers, pysch-pop legends The Dandy Warhols, Floating Points’ live show – their latest album Elaenia is a Sound City HQ favourite and exciting synthpop musician, Shura! Check out the full lineup at www.liverpoolsoundcity.co.uk

Buy Day Tickets and Weekend Tickets for Liverpool Sound City at seetickets.com!

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