Sundown Festival comes to Norfolk Showground again from 2 to 4 September. We speak to Roy Trickett, promoter of the festival to get the lowdown on one of the last parties of the summer.
Sundown Festival has a real mix of pop / grime / drum n’ bass and a lot more in between. How did you go about selecting the line-up on the main stages and in the arenas?
Firstly, we are fortunate to be working with our Stage Partners and they have also helped us deliver some incredible talent. Each year Sundown has had a decent mix after we identified the current trends and what our audience were into. As you can see, we have nailed it again this year and arguably have our strongest line-up yet.
If you could (in one sentence) sum up the kind of experience you’d like people to have at Sundown, what would it be?
I just want all Sundown-goers to have fun with their friends, make new friends and dance their socks off to the point they can’t wait to come back next year!
This will be Sundown’s fourth year - how and when did it all come about and how has it grown / changed since then?
It was in my thoughts 7 years ago and after a lot of research I felt there was a gap in the market in Norfolk for this type of event. We started with 2k campers in year one then it just grew at a rapid rate and is still growing.
Are there any artists on the line-up that you are particularly looking forward to seeing?
Yes, I like Becky Hill as a person and a singer, she is a laugh and that really comes across when she’s performing. I am also looking forward to Years & Years, they’re an exciting act to watch live.