#LetTheMusicPlay: Save Our Summer



"The UK has a passion for music that supports its world class commercial music sector. UK acts made up 5 of the biggest 20 global stadium tours in 2019, the UK has the busiest music venue in the world in the O2 and in Glastonbury has the largest greenfield festival in the world." - Let The Music Play: Save Our Summer, UK Music (January 2021)

This week UK Music released its new report Let The Music Play: Save Our Summer, outlining the importance of the British live music industry both at a global and local scale and the impact the pandemic has on this sector; affecting jobs, venues, artists, cultural impact and wellbeing. Plus a plan of action as to how we, as an industry and country, re-introduce live music safely to audiences this year.

As UK Music's Chief Executive Jamie Njoku-Goodwin states: "Live music is the beating heart of the UK music industry...and draws millions of music tourists to all four corners of the UK". With such a diverse range of artists from all genres and venues from the extravagant and prodigious to hole-in-the-wall's and cosy local hubs; the live music industry is the cornerstone of the UK cultural industry, generating "£5.8 billion" annually and  "employs comparatively more people than other sectors which are perceived as strategically important".

Having championed the successful Let The Music Play campaign in 2020, in which the likes of Paul McCartney, Dua Lipa and Ed Sheeren backed, See Tickets are very hopeful to see what UK Music's new campaign brings for 2021 and look forward to the day live music can safely get back on its feet.

 

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As the overseer of the Blog and Marketing Executive at See Tickets, Emmy is an enthusiast for all things copywriter-y. With permanently itchy feet (you should probably get that checked out), Emmy is always seeking her next overseas adventure, tip-toeing at gigs, and talking to her dog like a human.

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